From Sunlight to Sustainability: NIVEA’s Run for Change
Something magical happens when women come together. When given the right tools and opportunities, they don’t just uplift themselves—they transform entire communities.
That’s exactly what’s happening right now, thanks to NIVEA Indonesia’s incredible support. Their generosity is helping us expand our MAMA TANAH program, a movement that empowers rural women to bring their soil—and their future—back to life.
But this isn’t just about trees or farming. It’s about regeneration.
A Run for Change
It all started with an idea: How can we inspire more people to take action?
NIVEA took that question and ran with it—literally! They teamed up with NusantaRun for the 99+9 KM Charity Run, where every kilometer was dedicated to raising awareness and funds for women farmers fighting to save their land. The result? A wave of support that is creating real impact where it’s needed most.
Because here’s the truth:
For too long, women in rural Indonesia have been on the frontlines of climate change, battling poor harvests, degrading soil, and economic uncertainty—yet they are often the last to receive support. Through this partnership, we’re ensuring that changes.
Our team, Gita Riestriyani, at the press conference earlier this year. An inspiring event filled with shared purpose for impacting women’s lives.
Bringing the Sun to the Soil
One of the biggest challenges our farmers face is unpredictable weather—a direct consequence of climate change. Traditional methods of drying crops are no longer reliable, forcing many women to sell their harvests at unfair prices just to survive.
That’s why, with NIVEA’s support, we’re introducing solar dryers—simple yet powerful structures that harness sunlight to dry crops faster, more efficiently, and without contamination. These dryers will:
Improve crop quality, ensuring farmers can sell at fair prices.
Reduce food waste, as fewer harvests spoil due to unpredictable rain.
Increase resilience, helping women farmers build sustainable livelihoods.
It’s a game-changer for rural women—because when you invest in them, you invest in entire communities.
Every donation made to the Mama Tanah Fund enables our training program in the field, providing seeds, knowledge and much needed machineries to women who are most impacted by the changing climate.
This is Your Invitation to Join Us
If you believe in the power of women.
If you believe in the urgency of climate action.
If you believe that businesses can be a force for good…
Then this is your moment.
Every donation to our Mama Tanah Fund helps catalyze more impact by providing much needed equipments and train more women farmers to reclaim their indigenous organic agroforestry wisdom.
$25 – Provides seeds for a Mama to start her regenerative farm.
$50 – Supports the construction of solar dryers to protect crops from unpredictable weather.
$100+ – Funds training programs to help rural women grow food and restore their lands.
Your support—big or small—creates ripples of change. Because when women rise, the world rises with them.
Be part of the movement today!